By Laura Battle [Financial Times, 16 July 2010]

One trend in the arts in recent years has been a growing audience for one-off projects, people who are not interested in art, theatre or music per se, but in events. Generally, they are young and hungry for new experiences, and institutions have been quick to capitalise. That tickets for The Duchess of Malfi, a new opera installation presented by English National Opera and the experimental theatre group Punchdrunk, sold out in six hours gives some measure of the demand.